Improve search results with Keywords and Best Bets in SharePoint

An easy way to improve the search relevancy in SharePoint is to use Keywords and Best Bets, which are created by the Site Collection Administrator as a way to promote important information to end users. For example, you might know that a common search query for employees is the word “benefits” to help them find out the different benefits for an employee.

But since the word “benefits” is commonly used in pages and documents, the page containing the employee benefits might not show up at the top of your search results. This can be done using Keywords and Best Bets. These are both created by the site collection administrator from Site Settings.

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